BRIEFC(eramic)ACE | alexandros stasinopoulos | strategic+product design | ...................
  BRIEFC(eramic)ACE

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iF concept award – 2008

BRIEFC(eramic)ACE is an ambitious concept for a briefcase making extensive use of zirconium oxide on its surface with complementary leather details; a concept that attempts to push the technical boundaries of both the material and the category of briefcase bags as objects to a modern era. zirconium oxide belongs to the family of high-tech ceramic materials; it offers a fascinating combination of the rich history and culture of traditional ceramics with high-tech properties.
the aim but also the challenge of this project was to link the primitive character of traditional ceramics (e.g terracotta and porcelain) with the unique properties of high-tech ceramics, such as extreme hardness (2nd harder material after diamond), scratch and abrasion resistance, skin friendliness and unique sensuous feel.
the large ceramic surfaces on either side provide vast space for creative design variations; leather is used on the straps for closure as well as on the handles, to provide a supple counterbalance to the ceramic material.

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