triton falirefs – a yacht concept | alexandros stasinopoulos | strategic+product design | ...................
  triton falirefs – a yacht concept

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technische universiteit delft + psarros shipyard – graduation project

triton falirefs’s aim was to explore the market viability of a “made in greece” wooden motor-sailer yacht. could such a project revive the interest for wooden vessels and therefore avert the discontinuance of the greek traditional wooden boat-building craft. therefore, at the heart of this project lay a double challenge: to modernize wooden vessels so that they could meet the demands of the contemporary marketplace and at the same time, to retain the distinct experience of being on board a wooden yacht cruising in the mediterranean sea.
the main design drivers (derived after a multi-level analysis of the market and the domain of pleasure boats) that were taken under consideration during the design phase were a) the yacht’s adaptability to the particularities of the greek (and broader mediterranean) climatic condition b) the unobstructed access and view to the surrounding natural environment c) the particular needs and desires of the demographic group of “baby boomers” (people aged between 45-65).

for the purposes of this project, a pleasure boat was designed and a complete product and brand strategy proposal for the implementation of the project on behalf of the shipyard involved in this project.

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